WHAT IS 100% HUMAN?
100% HUMAN is an awareness campaign geared to areas of conflict-crisis, as well as the general public to increase tolerance and acceptance of different groups of people.
The goal is a Public Service Announcement that addresses the whole world.
WHAT DO WE STAND FOR?
We are human.
100% HUMAN is a statement to remind us that no matter where you come from, or what religion, what ethnicity, what culture, what social class you belong to – you are a human being first of all.
And, as such, every human being deserves respect and love from another. Every human is as important as every other.
Violence, racism, aggression and anger result from demonizing or objectifying another person or group of people. when “the other” is less than human, one is no longer required to offer him the same respect, sympathy or concern.
WHAT DO WE BELIEVE IN?